Tissot watches are Swiss Made because despite what their competitive price might suggest, they do meet all current requirements of the Swiss Made label, which are that: The watch must use a Swiss movement (with at least 50% of its added value from Switzerland) It must be assembled and inspected in Switzerland. Tissot is originated from Switzerland and like all watch brands from Switzerland, you can be guaranteed of its reliability and performance. Unlike its Swiss counterparts, Tissot mostly produce high-quality and affordable watches. Tissot watch brand is definitely one of the most respected Swiss brands in the market.