Grand Seiko is a brand that has confused budding watch enthusiasts for decades now. While Seiko is famous worldwide for creating a vast range of watches, including affordable pieces that are widely popular, Grand Seiko is a brand with an almost cult-like following in the horological world.Made by hand for those who value perfection. Grand Seiko raises the pure essentials of watchmaking to the level of art.
It was the determination to excel that brought about the birth of Grand Seiko in 1960. During its development and ever since, the idea that drove the designers and engineers was that Grand Seiko should be the ‘ideal’ watch with standards of precision, durability and beauty that would lead the world.Throughout the decade, the Grand Seiko collection grew and new calibers were continually introduced. In 1967, Grand Seiko unveiled the 62GS, the first automatic Grand Seiko, followed in 1968 by the automatic 10 beat 61GS and the manual 10 beat 45GS.Driven by the demands of the age and the new possibilities that technology presented, watch accuracy became a global obsession and competition at chronometer trials intensified.Having won every chronometer competition in Japan, Grand Seiko’s team looked overseas for new challenges and the Swiss observatory chronometry trials graciously admitted its entries in 1964. In the years that followed, the rankings steadily improved, at both the Neuchâtel and Geneva ‘concours’. In 1968, the company’s movements were awarded the overall prize as the best mechanical watches in the Geneva observatory competition and the world saw that the movements that would find their way into Grand Seiko were among the very best in the world.The Grand Seiko Hi-Beat 36000 80 Hours won the Men’s Watch Prize at the 2021 Grand Prix d’Horlogerie de Genève.
The Heritage Collection is the very heart of Grand Seiko and comprises timepieces which emphasize well-balanced design and express the simple, pure essentials of watchmaking. It offers a selection of classic watches that bring alive again the designs and styles of the earliest Grand Seiko timepieces including the 44GS and 62GS from 1967, re-interpreted with the very latest movements, manufacturing techniques and craftsmanship. The collection embodies the uniquely Japanese Grand Seiko aesthetic and offers the simple perfection in both performance and finishing for which Grand Seiko has always been renowned.
Why should you buy a Grand Seiko?
As one of the world's true watch manufacturers, Grand Seiko combines cutting-edge technology and masterful craftsmanship to create timepieces that are at the pinnacle of quality. Grand Seiko is a luxury brand that offers timepieces made by master craftsmen in Seiko's two exclusive watchmaking studios, using exclusive movements and the highest grade materials. Each Grand Seiko watch is instantly recognizable because of its simplicity of form and its understated elegance.
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