About Rado


Rado is an epitome of luxury and innovation. This Swiss watch brand, founded by Werner Schlup and Ernst in 1917, is known for creating some of the most recognizable and durable watches that are famous for their innovative style and elegance. A pioneer in modern watchmaking, Rado is well recognised for its unconventional designs and colour pallets, while still retaining the air of a luxury Swiss watch.


Rado is a luxury Swiss watch brand owned by The Swatch Group. Originally founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland, Rado was launched in 1957 with the Rado Green Horse."Rado" means "wheel" in Esperanto.

Why should you buy a Rado?

Rado is renowned for its pioneering use of innovative and high-tech materials in watchmaking. One of its most iconic materials is high-tech ceramic, which is scratch-resistant, lightweight, and hypoallergenic. As a Swiss watchmaker, Rado has a history of producing elegant and durable timepieces. As such, many watch enthusiasts appreciate their craftsmanship and attention to detail.